Amazon FBA Vs Dropshipping 2023– Launch Your Own E-commerce Store

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You should focus on dropshipping and Amazon FBA if you intend to launch your own e-commerce store.

As we explore the difference between dropshipping and Amazon FBA in this blog post, hopefully, you will be able to make an educated decision.

As a result, familiarize yourself with a thorough analysis and comparison of both business models before beginning your entrepreneurial journey.

Comparison of Amazon FBA Vs Dropshipping In 2023

Dropshipping Vs FBA 

What is Dropshipping?


This type of e-commerce solution allows retailers to directly place orders with their vendors, usually wholesalers. The items will be shipped directly to your customer after they receive your order and the customer’s details.

One of the most popular retail businesses these days is dropshipping, which is convenient and easy to do.  For many years, retailers in the United States, the United Kingdom, Australia, Canada, and Europe have used dropshipping.

Dropshipping is relatively inexpensive. This eCommerce business model can thus be utilized by even low-scale traders. Small retailers, as well as internet-based storefronts, can profit from this business model.

What is Amazon FBA?

amazon fba vs dropshipping amazon fba

The FBA program of Amazon offers great opportunities to entrepreneurs with large audiences. Scalability makes it a popular solution for e-commerce businesses.

This program provides warehousing and shipping services for your products. Fulfillment by Amazon stands for “Fulfillment by Amazon.” 

Amazon’s enormous popularity makes FBA a unique approach. Furthermore, FBA items can take advantage of Amazon’s shipping offers, including Free Super Saver Shipping and Amazon Prime, making it an even more profitable option.

What’s the better choice of these two in order to increase sales?

In order to assist you in making an informed decision, I have listed both pros and cons. Let’s check them out!

Pros and Cons of Dropshipping in 2023

If you’re wondering which business model is right for you, here are the pros and cons of dropshipping versus Amazon FBA.

Pros of Dropshipping

How dropshipping works concept. Online business sale. Direct delivery. Drop shipment. Trans shipping. Flatline vector illustration. Shipping. Package flying on a parachute. Seller, customer, supplier.

  • Lesser Investment

In order to start your own dropshipping business, you don’t need to spend a great deal of money nor do you need a physical location. This product is pocket-friendly and allows you to avoid making huge upfront investments, which are usually a huge burden for new business owners.

  • Lesser Responsibility

You only need to place the same order with your supplier when your customer places an order with you on your online store. You will not only have your supplier prepare the order, but also handle shipping and returns for you.

  • Negligible Risks

Dropshipping businesses do not require maintaining a massive inventory. It is hardly a loss if your transaction does not work out well. Your only expenses will be those involved in starting and maintaining your online store.

  • Multiplicity

You realize that the more diverse something is, the better it is. It wouldn’t have been possible for you to sell a number of products if you started your online store with the task of purchasing your own inventory. How come? This would require purchasing a few items in a large quantity.

  • Time-Saving

I enjoy this aspect of dropshipping the most. With drop shipping, you won’t need to worry about packaging, shipping, or managing your inventory, even though every business requires time and dedication. For entrepreneurs, dropshipping is a viable solution.

  • Location – Independent

It is also a great advantage of dropshipping that you are not restricted to a certain area or city. If you stay in touch with your suppliers and customers, you can run your online store smoothly.

Cons of Dropshipping

  • Lesser Profit Margin

The initial investment in dropshipping is not high, but the revenues are comparatively lower. For example, you cannot sell a $10 product for $50.

Customers will look for retailers who offer cheaper prices because it makes no sense. Just remember, you are not the only retailer selling those items.

You should sell a $10 item for a maximum of $15 because the market is competitive. It is true that dropshipping products can generate higher profits for you, but the laymen do not have the buying power you do, so you need to be prepared to experience fluctuations in profits.

  • Scant Information

Perhaps your supplier did not provide detailed product information to you. Because of this, you might not be able to respond to all inquiries from your customers regarding the product they are interested in.

  • Customer Service Issues

Dropshipping gives you a lot of flexibility, but when it comes to handling customer concerns, you are heavily dependent on your supplier’s information. There is no way for you to truly know whether their product description is accurate or not.

  • Lack of Good Promotional Deals

Since you are not purchasing any products in bulk, you cannot offer amazing discounts or promotional offers as a drop shipper. It is still possible to offer bundles that include several products from your online store in order to maximize sales.

  • Intense Competition

Dropshipping is quite competitive, especially when it comes to price. A huge number of dropshippers are offering similar products to those you’re selling. These products may even be offered at a cheaper price with other profits compensating them.

Pros and Cons of Amazon FBA in 2023

To help you choose the right option in the Amazon FBA vs dropshipping comparison, here are some pros and cons:

Pros of Amazon FBA

  • Enough time to focus on your business and scale it

Packaging and shipping are handled by Amazon. Customer service is also very good. If you keep that in mind, you won’t have much more to do. Therefore, you will have enough time to devote to scaling your business effectively.

  • Successive Goodwill

You do not need to spend endless amounts of time establishing a brand name through Amazon’s FBA program. As a result of Amazon’s goodwill, your brand will gain all the recognition it needs. Your online store can scale significantly with this and it comes in quite handy.

  • Larger Customer Base

Any entrepreneur has to face the difficult task of building a customer base. Nonetheless, Amazon’s FBA program offers the opportunity to benefit from its massive customer base and reap the benefits of its success.

  • Returns and Replacement Policies

FBA’s business model has this aspect that I enjoy. Everything is taken care of for you. Packages, shipping, and returns are all handled for you. Amazon FBA’s primary focus is customer service. Your customers will remain loyal as a result.

  • Better Profits

When you cannot sell the products on your website with a good profit margin, you can sell them on Amazon for higher prices.  Again, Amazon’s brand image deserves all the credit.

Cons of Amazon FBA

  • No Record of Inventory

Inevitably, you will have unsold products accumulating. If your inventory grows too large, you will be unable to keep a check on it.

  • High Competition

A healthy competitor pool is provided by Amazon’s FBA program. Amazon’s FBA program isn’t exclusive to you. Other businesses also sell the same type of products. Therefore, you may have trouble competing against seasoned entrepreneurs.

  • No Profits are Guaranteed

It is unlikely that all of the products you wish to sell will generate profits for you as you develop the product mix.

  • Shipping Problems

FBA is not going to deliver flammable products to Amazon customers.

  • Blind Dependency

Your store will be removed from Amazon’s platform if the company changes its rules. You will lose all the money you have invested.

  • No Direct Contact with Customers

Unfortunately, Amazon holds all the information about your clientele whereas you don’t. If, down the road, you continue to sell the same products to the same customers, what will you do? Sorry! Unfortunately, you can’t do that since your reliance on Amazon is too great.

  • Basic Needs

If you don’t have a substantial amount of capital, you won’t be able to start an online business with FBA. Also, in order to use Amazon’s services, you need to pay a fixed amount.

🀩 What’s better: Dropshipping or Amazon FBA?

When you're just getting started, dropshipping is the best option. Compared to Amazon's FBA program, dropshipping offers more benefits. Choosing Amazon FBA can help you scale your online business.

πŸ‘‰ Which is better, Amazon FBA or Dropshipping?

Primarily, there is a difference in stock ownership. Dropshipping is the process of selling goods without owning anything and serving as a middleman between suppliers and customers. Amazon's FBA program, on the other hand, involves investing in merchandise and storing it in Amazon's warehouses. The retailer is responsible for the shipment and return of the goods.

πŸ‘ Is it better to dropship through Shopify or FBA with Amazon?

Small-scale businesses are better suited to Amazon's individual plan. Shopify, however, is more cost-effective overall. When compared to Amazon's FBA program, it is more scalable and transparent with its pricing, which simplifies budgeting.

πŸ™Œ How should I choose between affiliate marketing and dropshipping?

The affiliate marketing model involves promoting the products or offers of another manufacturer or retailer while earning a commission from every sale. Compared to dropshipping, affiliate marketing requires no order handling or customer support. You can earn handsome commissions by promoting the product on various platforms.

Wrapping Up | Amazon FBA Vs Dropshipping 2023

There you go. In this article, I discuss all the major pros and cons of dropshipping and Amazon FBA. If you seek my advice, I would suggest dropshipping. Let me explain. This is pretty straightforward. My reasons are as follows:

  • It’s easier.
  • The investment isn’t huge.
  • There are fewer risks for you.
  • Adapt your strategies as you see fit.
  • Customer contact directly.

Dropshipping will save you money and keep you safe from bigger risks. Dropshipping and FBA are also viable options for starting an ecommerce business, but the process can be a bit complex.

A dropshipping business is also a good idea if you are about to start an e-commerce store because the investment and risk involved are lower.

If you plan to use Dropshipping plugins with WooCommerce, you will obviously need good hosting for your website. Click here to learn how to host WooCommerce (AWS) on Amazon.

Mike Alfaro

Mike Alfaro is an entrepreneur, writer, and ecommerce savant, who is the mastermind behind Mike shares his expertise by writing about various tools, guides, and insights on a range of e-commerce topics, including SEO, Amazon FBA, and marketing, amongst others. With over a decade of experience in the e-commerce industry, his knowledge and expertise have helped transform many businesses, helping them skyrocket to newfound heights of success.

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