How To Create An Amazon Seller Account In 2023– Step-by-Step Ultimate Guide!

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In addition to Amazon’s growth, the possibilities for e-commerce businesses to flourish on the site as well. 

Approximately 66% of consumers in the year 2021 started their shopping searches on Amazon, with low product prices, free or low-cost shipping, and convenience being the reasons they shopped online instead of in-store. 

In the last 12 months, 67% of consumers chose to shop for holiday gifts on Amazon, and more than half of consumers shop on Amazon weekly or more.

According to these trends, e-commerce entrepreneurs will have an immense amount of opportunity in 2022. You must, however, go through the Amazon seller registration process first if you wish to capitalize on the enormous opportunity Amazon provides.

We’ll walk you through the new process to verify your Amazon account (so you can build a successful business). 

How To Create An Amazon Seller Account In 2023– Overview

 How to start an Amazon business

How To Create An Amazon Seller Account

Amazon is great because you can start a business in several ways. You can achieve success on the platform in many ways, depending on your business model and the products you sell.

Regardless of your business model and the product you choose, the steps needed for getting started on Amazon remain the same. 

1. Decide what business model you will follow first

  • Private Label: A retailer rebrands/renames a product that already exists on their own label or brand.
  • Wholesale: Wholesaling is the practice of purchasing low-cost or discounted goods in bulk in order to sell as individual units in a retail marketplace.
  • Online and/or Retail Arbitrage: This is the practice of finding low-cost or discount goods at brick-and-mortar stores (or on e-commerce sites) so that they can be resold on the Internet.
  • Dropshipping: When an Amazon seller dropships, they don’t maintain their own inventory, instead of transferring orders directly to the supplier or manufacturer.
  • Handmade: 
  • A handmade seller is someone who creates their own products (“by hand”) to sell on Amazon. Items such as jewelry, accessories, and home decor can be made in this way.

2. Choosing your fulfillment method is the next step once you’ve decided on a business model

  • Fulfillment by Amazon (FBA);
  • Or Fulfillment by Merchant (FBM).

The pros and cons of both methods should be weighed carefully in order to determine which will be most beneficial to your business. You do not have to choose between them. FBM and FBA can both fulfill orders.

3. Then, think about the product(s) you’ll be selling

Your product (for example, handcrafted items) may already be ready to sell, but you should still follow this step to ensure that there will be sufficient demand for your product on Amazon.

4. If you find a product you would like to sell on Amazon, apply to become a seller

5. Upon approval of your application, Amazon will verify your information and you can begin sourcing your product.

6. Last but not least, create your product listing

You can then grow your Amazon sales from there once you have created your listing!

How to create a seller account on Amazon?

amazon seller

After you decide what you would like to sell on Amazon, you’ll need to register as a seller, which is an easy process.

1. Go to

2. Click on “Learn more”

learn more- amazon

Click the “Pricing” tab and choose “Compare selling plans.” You will be taken to a comparison page that shows the differences between an individual and a professional seller account.

Clicking on the orange ‘Sign Up‘ button will automatically redirect you to the professional seller registration page.

Alternatively, you can click on the ‘See pricing‘ link to view the difference between the individual and professional accounts and select the registration you desire.

3. Choose between a personal or professional account

selling-plans amazon

Amazon’s seller plans come in two flavors: professional and individual.

Signing up as a ‘professional’ is your best bet if you sell more than 40 items per month. Although you may consider yourself to be a hobbyist and not a professional, this plan will still benefit you. 

Choose the individual plan, however, if you plan on selling on a smaller scale (i.e. fewer than 40 units per month).

It is important to keep in mind, however, that with the individual plan, you will not be able to advertise on Amazon and your products will not be eligible for the Buy Box.

4. Choose ‘Create a New Account’ after entering your e-mail address

create account amazon

You will be asked to enter your email address and a password for your seller account once you have selected the right seller plan.

Click the ‘Next’ button when you’re done.

The second screen tells you that you need to approve the notification sent to your email address on the previous screen. Amazon is using this to verify that you entered the correct email address.

Amazon will send you a notification email, so be sure to accept it through the link provided. 

email verify amazon seller

5. Choose your business type and location

business location amazon

Next, you will need to provide the following information to register as an Amazon seller:

  • Your business location: The country in which you do business. As Amazon will verify this information, it is extremely important that it is correct.
  • Your business type: 
  • Among the following business entities you will be able to choose (most of which fall under the ‘Private-owned’ category):
    • State-owned enterprise
    • Publicly owned companies
    • Business owned by a private individual
    • Charities
    • No, I am an individual

You can choose “None, I am an individual” if your business hasn’t yet been formed. By choosing this, Amazon will ask you to enter your full name in the next step.

  • Your full name: Type in your first name, middle name, and last name.

selling registration on amazon

To continue, click on the ‘Agree and continue’ button.

6. Enter your personal information

personal information amazon

Amazon will ask for a variety of personal information from you. An acceptable form of identification (such as a driver’s license or passport number) is required.

Be sure to enter the correct address, as Amazon will send you a postcard with a verification code that you need to enter in order to access your account. 

Additionally, they will need your phone number. The purpose is to verify your identity.

At the bottom of the screen, click on ‘Next’ once you have filled out all the information.

7. Enter your billing information

billing setup amazon

Amazon needs your billing information in order to process your order. You will also need a valid credit card number and a bank account number. 

Click on “I Understand” before continuing.

Verify your bank account on the next page. 

You will have to enter your credit card information after verifying your banking information.

add bank account on amazon seller

8. Add your products and Amazon store information

setup product store amazon seller

Following the validation of your credit card, you will be asked a few questions about your Amazon store and the products you plan to sell.

If you want to continue with the Amazon seller registration process, you’ll need to answer these questions:

  • Name of your Amazon store
  • If your product(s) have a UPC code
  • Obtain diversity certifications if you have them
  • You own the brand and/or manufacture the products you are selling
  • By clicking on ‘Yes’ or ‘Some of them,’ you will be asked if you have a trademark registered for the branded products you want to sell on Amazon.

After you have answered those questions, click ‘Next’ to proceed.

9. Identity verification

verify identity on amazon seller

As a next step, you’ll be asked to upload a picture of your ID (drivers license or passport) and a bank statement.

Once you have uploaded your documents, click Submit.

At the end of the process, you’ll be asked to confirm the address you provided as part of the verification process. 

Upon clicking the ‘Confirm’ button – if the address displayed is correct – a new screen will appear. The message informs you that a postcard with a verification code will be sent to that address.  

verify address on amazon seller

Enter the verification code to finish the process into the ‘Enter code below‘ field once you receive the card.

Upon verification, you’re in!

For your account’s safety, we recommend enabling two-step verification (added security). Once you have verified your identity and business information, all you have to do is log into to get started.

dashboard amazon seller

How does it work?

Amazon is a simple and easy way to sell products. In order to sell your products on Amazon, you must first list your products.

Once a customer makes a purchase, you will receive an email notifying you that the product needs to be shipped. Depending on your preference, you can deliver the product to the customer and confirm shipment, or use Amazon’s logistics services to fulfill the order.

The funds will be credited to your bank account after Amazon deducts its fees.

Quick Links 

Conclusion How To Create An Amazon Seller Account In 2023

The setup process at Amazon is simple, so you can sell your products and reach millions of customers quickly. If you still have doubts, you can write back to me in the comments section. 

Mike Alfaro

Mike Alfaro is an entrepreneur, writer, and ecommerce savant, who is the mastermind behind Mike shares his expertise by writing about various tools, guides, and insights on a range of e-commerce topics, including SEO, Amazon FBA, and marketing, amongst others. With over a decade of experience in the e-commerce industry, his knowledge and expertise have helped transform many businesses, helping them skyrocket to newfound heights of success.

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