Amazon ASIN & Reverse ASIN Lookup: How Does It Work? 2023

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If you’re an avid Amazon shopper, you may have wondered about the ASIN (Amazon Standard Identification Number) and reverse ASIN lookup.

What are they, and how do they work? In this article, we’ll explain what these terms mean and how to use them to get the most out of your Amazon shopping experience. We’ll also provide some tips on how to find good deals on Amazon.

So read on to learn more!

What is an Amazon ASIN?

An Amazon Standard Identification Number, or ASIN, is a 10-character alphanumeric code used to identify products listed on Amazon. The code is unique to each product, and is typically assigned by the manufacturer.

ASINs can be used to track product inventory, help with customer support, and provide analytics about product sales and trends. If you’re selling products on Amazon, it’s important to know how to find and use ASINs.

You can usually find the ASIN on the product’s packaging or on the product listing page on Amazon. Once you have the ASIN, you can use it to track your inventory, check product sales data, or troubleshoot customer issues.

Whether you’re an Amazon seller or just a shopper, it’s helpful to know what ASINs are and how they work.

How can I find a product’s ASIN?

Amazon ASIN

The Amazon Standard Identification Number (ASIN) is a unique 10-digit code that identifies products listed on If you know the ASIN for a product, you can use it to search for that product on the Amazon website.

You can usually find a product’s ASIN on the product page itself. Look for a section labeled “Product Details” or “Technical Details.” The ASIN should be listed near the top of this section.

If you can’t find the ASIN on the product page, it may be listed on the packaging for the product. The ASIN is also sometimes included in the barcode for the product. If you still can’t find the ASIN, you can contact customer service for help.

Where can I get an Amazon ASIN?

Amazon ASIN

An Amazon Standard Identification Number (ASIN) is a unique 10-character identifier assigned by ASINs are used to identify and track products in Amazon’s catalog. They are also used as part of the URLs for Amazon product pages. You can find the ASIN for a product in several places:

– On the product detail page: Look for the ASIN near the product title on the product detail page.
– In your browser’s address bar: When you’re viewing a product detail page, the ASIN is included as part of the URL. For example, the ASIN for The Lord of the Rings book is B000QCE2UA, and you can find it in the URL for that product’s detail page:
– In your own website or app: If you participate in the Product Advertising API or if you use an Amazon RSS feed, each product in your catalog includes an ASIN.

You can also use Amazon’s online MWS Toolkit to get ASIN information for products in Amazon’s catalog. To get started, go to

How to create a new ASIN?

If you’re selling a unique item on Amazon, you’ll need to create a new ASIN for it. ASIN stands for Amazon Standard Identification Number, and it’s used to identify products on Amazon. Creating a new ASIN is quick and easy, and it only takes a few minutes. Here’s how to do it:

First, go to the Amazon sellers portal and log in to your account. Then, click on the “products” tab and select “add a product.” Next, you’ll be prompted to enter the product information, including the name, description, category, and price.

Once you’ve entered all of the required information, click on the “submit” button. Amazon will then review your product and assign it a new ASIN. That’s it! You’ve now successfully created a new Amazon ASIN for your product.

Why is the Amazon ASIN so important to sellers?

As an Amazon seller, you know that the key to success is getting your products noticed by potential buyers. And one of the most important factors in determining whether your product will be seen by shoppers is its Amazon Standard Identification Number ASIN.

This unique 10-digit code is assigned to every product listed on Amazon, and it’s used to identify products across the site. Therefore, it’s essential to choose a strong and unique Amazon ASIN for your product in order to make it easier for shoppers to find.

In addition, a well-chosen Amazon ASIN can also help to improve your product’s search ranking, making it more likely to be seen by those who are searching for products like yours. So if you’re looking to boost your sales on Amazon, make sure you choose a great Amazon ASIN for your product.

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Conclusion- Amazon ASIN & Reverse ASIN Lookup: How Does It Work? 2023

Amazon ASIN and Reverse ASIN lookup are two important tools for online sellers. By understanding how they work, you can make the most of these resources to help increase your product sales.

Here at SellerEngine, we want to make sure that you have all the information you need to be successful in your Amazon selling endeavors. Be sure to check out our blog for more helpful tips and advice!

Mike Alfaro

Mike Alfaro is an entrepreneur, writer, and ecommerce savant, who is the mastermind behind Mike shares his expertise by writing about various tools, guides, and insights on a range of e-commerce topics, including SEO, Amazon FBA, and marketing, amongst others. With over a decade of experience in the e-commerce industry, his knowledge and expertise have helped transform many businesses, helping them skyrocket to newfound heights of success.

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