Amazon Early Reviewer Program: Beginners Best Guide 2023

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

In recent months, there have been numerous complaints from Amazon customers about the disappearance of the Amazon Early Reviewer Program. This program allowed customers to receive free products in exchange for an honest review

After weeks of silence from Amazon, the company finally released a statement explaining that the program was discontinued as part of a move to improve customer experience.

While some customers are relieved by this news, others are disappointed that they can no longer participate in this popular program.

Amazon Early Reviewer Program

Amazon Early Reviewer Program

The Amazon Early Reviewer Program is a way for customers to get honest feedback about products in exchange for a discount on their purchase.

In order to participate, customers must first sign up for the program and then agree to write a review within two weeks of receiving their product.

Reviews can be positive or negative, but they must be honest and constructive. The program is open to all Amazon customers, and there is no limit to the number of products that can be reviewed.

Participation in the program is voluntary, and customers can opt out at any time. However, those who write reviews will find that their feedback helps other shoppers make informed purchase decisions.

In addition, they will also enjoy the satisfaction of knowing that they have helped to improve the quality of products available on Amazon.

Amazon Early Reviewer Program

How does Amazon Early Reviewer Program work?

Amazon Early Reviewer Program helps get unbiased reviews for products listed on Amazon. The program is free to join and open to any product that is sold and fulfilled by Amazon.

Once a product is enrolled in the program, customers who have purchased the product will be invited to leave a review. These reviews are not incentivized, and customers are not compensated for leaving them.

The goal of the program is to get unbiased feedback from real customers who have purchased and used the product. In order to ensure that the feedback is honest and unbiased, Amazon does not allow any reviews to be submitted by anyone other than the person who purchased the product.

Reviews must also be submitted within 60 days of purchase. Once a review is submitted, it cannot be edited or deleted. All reviews are moderated by Amazon before being published, and Amazon reserves the right to remove any reviews that do not meet its guidelines.

The Amazon Early Reviewer Program is an important part of Amazon’s commitment to customer satisfaction, and it can be a valuable tool for sellers who are looking to get honest feedback about their products.

Amazon Early Reviewer Program Guidelines

The Amazon Early Reviewer Program is a great way to get honest feedback about your products from customers who are interested in trying them. In order to be eligible for the program, your product must meet the following guidelines:

  • It must be currently for sale on
  • It must be eligible for Amazon Prime and have a minimum of 4 customer reviews with an average rating of 3 stars or higher.
  • It must have a listing price of $15 or more.
  • Products that are enrolled in the program will automatically be entered into a draw to have their products reviewed by randomly-selected Amazon customers.

If your product is selected, you will be notified by e-mail and will need to provide the reviewer with a promotional code that they can use to purchase your product at a discount.

Reviewers have 14 days to write their review, and once it is life, you will be able to see it on your product’s detail page.

The Amazon Early Reviewer Program is a great way to get valuable feedback from customers, so if you have a product that meets the guidelines, we encourage you to enroll today!

Why did Amazon stop the early reviewer program?

On October 3, 2017, Amazon announced that it would be discontinuing its Amazon Early Reviewer Program (ERP). The program, which began in 2007, allowed customers to receive free products in exchange for writing reviews.

While the program was popular with both manufacturers and customers, it eventually came under scrutiny from the Federal Trade Commission (FTC). In 2015, the FTC sent a warning letter to Amazon, alleging that the company was violating consumer protection laws by posting misleading reviews.

In response, Amazon made some changes to the ERP but ultimately decided to discontinue the program altogether. While the exact reason for the decision is unknown, it’s likely that Amazon felt that the program was no longer worth the risk of running afoul of consumer protection laws.

Difference between Early Reviewer and Vine?

Early Reviewer and vine are two terms that are often used interchangeably, but there is a difference between the two. Early Reviewer is a program offered by Amazon, in which customers can sign up to receive advanced copies of books in exchange for an honest review.

Vine, on the other hand, is a program offered by select publishers in which reviewers are given free copies of books with the expectation that they will post positive reviews on Amazon.

While both programs can be beneficial for authors and publishers, there are some key differences to keep in mind. Early Reviewer is open to any customer who signs up, while Vine is invite-only.

Additionally, Early Reviewer reviews are not guaranteed to be positive, while Vine reviews are. Finally, Early Reviewer reviewers must post their review within 60 days, while Vine reviewers have no time limit. Keep these differences in mind when deciding which program is right for you.

Conclusion- Amazon Early Reviewer Program: Beginners Best Guide 2023

Amazon has not released an official statement on why the program was discontinued, though it is speculated that there were a number of factors at play.

It’s possible that Amazon decided to discontinue the Amazon Early Reviewer Program because reviews have become less important to buyers in recent years (with the advent of social media and review platforms like Yelp), or because it was difficult to manage and keep track of all the different accounts involved.

Whatever the reason, if you’re an online seller, it’s important to be aware of how Amazon’s changes can impact your business. Have you had success with any other methods for generating product reviews? Let us know in the comments below.

Quick Links

Mike Alfaro

Mike Alfaro is an entrepreneur, writer, and ecommerce savant, who is the mastermind behind Mike shares his expertise by writing about various tools, guides, and insights on a range of e-commerce topics, including SEO, Amazon FBA, and marketing, amongst others. With over a decade of experience in the e-commerce industry, his knowledge and expertise have helped transform many businesses, helping them skyrocket to newfound heights of success.

Leave a Comment