How to Drive External Traffic to Your Amazon Listing? 2023

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When you sell items on Amazon, you want to make sure as many people as possible know about your products. Driving external traffic to your Amazon listing is one of the best ways to do this.

By using techniques like search engine optimization (SEO) and marketing your products on social media, you can reach a larger audience and boost sales. Keep reading for tips on how to drive external traffic to your Amazon listing!

Why you should drive external traffic to your Amazon listings?

Amazon is the biggest marketplace in the world, and if you’re not using it to sell your products, you’re missing out on a huge opportunity. However, simply setting up a listing on Amazon is not enough to guarantee success to drive external traffic.

In order to maximize your sales, you need to drive external traffic to your listings. There are a number of ways to do this, including optimizing your listings for search engines and running targeted ad campaigns.

But regardless of how you choose to generate traffic, the key is to get potential customers to your listing so that they can see what you have to offer.

With so many sellers competing for attention on Amazon, driving external traffic to your listings is essential if you want to stand out from the crowd and boost your sales.

You can increase your Best Seller Rank

As an Amazon seller, your Best Seller Rank (BSR) is one of the most important metrics to track. This number is a representation of how well your products are selling in comparison to other items in your category, and it can have a big impact on your visibility and profitability.

Fortunately, there are a number of things you can do to increase your BSR. One of the most effective strategies is to offer discounts and promotions.

This helps to encourage sales and drives external traffic and customers to your listing. In addition, you should also make sure that your product descriptions are clear and informative. potential buyers should be able to quickly understand what your product is and how it can benefit them.

By taking these simple steps, you can give your BSR a boost and help ensure that your products get the attention they deserve.

You can improve your keyword rankings

You can improve your keyword rankings by optimizing your website for SEO. SEO, or search engine optimization, is the process of improving your website so that it is more likely to appear higher on search engine results pages.

There are a number of factors that contribute to SEO, including the use of keywords and backlinks. By optimizing your website for SEO, you can improve your keyword rankings and attract more visitors to your site.

In addition, you can also use pay-per-click advertising to improve your keyword rankings. Pay-per-click ads are displayed at the top of search engine results pages, and they can be a great way to draw attention to your website.

However, it is important to note that you will need to pay for each click on your ad. As such, you should only use pay-per-click advertising if you are confident that you can generate a positive return on investment.

You’ll gain valuable insights about your customers

Every business wants to attract and keep customers. After all, without customers, businesses would quickly go out of existence. However, it can be difficult to understand what customers want and need.

Fortunately, by conducting customer surveys, businesses can gain valuable insights into their customers’ preferences. By asking customers about their expectations, experiences, and suggestions, businesses can obtain the information they need to improve their products or services.

In addition, customer surveys can help businesses to identify potential problems before they cause long-term damage. As a result, customer surveys are an essential tool for any business that wants to gain a deeper understanding of its customer base.

5 ways to drive external traffic to Amazon 

1. Amazon Sponsored Display ads

Amazon Ads

Amazon Sponsored Display ads are a great way to get your products in front of relevant shoppers on Amazon. You can create ad campaigns that target specific shopper profiles, product categories, and even individual products.

And because Amazon Sponsored Display ads are cost-per-click, you only pay when a shopper clicks on your ad. Plus, Amazon Sponsored Display ads are eligible for the Amazon Advertising Discount, which gives you even more bang for your advertising buck.

So if you’re looking for a new way to reach relevant shoppers on Amazon, consider giving Amazon Sponsored Display ads a try.

2. Facebook ads

External Traffic

Facebook ads can be a great way to reach a large audience with your marketing message. However, it’s important to keep a few things in mind when creating your ad campaign.

First, make sure your ad is relevant to your target audience. Facebook users are more likely to engage with an ad that is relevant to their interests.

Second, keep your ad copy clear and concise. Users are more likely to quickly scroll past an ad that is wordy or confusing. Finally, make sure your ad design is eye-catching and engaging.

A well-designed ad will capture attention and encourage users to click through to learn more about your product or service. By following these tips, you can create a successful Facebook ad campaign that will reach a wide audience and generate leads for your business.

3. Social media marketing

External Traffic
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Social media marketing can be a great way to connect with potential and current customers. By creating engaging content and interacting with users, businesses can build up a loyal following that can be tapped into for sales and marketing purposes.

However, social media marketing can also be time-consuming and expensive, so it’s important to consider whether it’s the right option for your business.

If you do decide to go ahead with social media marketing, make sure to allocate enough resources to ensure that your campaigns are successful.

4. Build an email list

Email Copywriting

Email lists are a powerful tool for businesses of all sizes. By building an email list, you can stay in touch with your customers and keep them updated on your latest products and offers. And, best of all, it’s relatively easy to do. Here are a few tips to get you started:

1. Use an email service provider: There are a number of great email service providers out there, such as MailChimp and Constant Contact. Using one of these services will make it easy to manage your contacts and send out mass emails.

2. Collect email addresses: Make sure you have a way to collect email addresses from your customers and website visitors. You can do this by adding a sign-up form to your website or setting up a Fishbowl at your physical location.

3. Send engaging content: Once you have a list of email addresses, it’s time to start sending them content that they’ll actually want to read. This could include news about your business, special offers, or helpful tips and advice.

Building an email list is a great way to stay in touch with your customers and keep them updated on your latest products and offers.

5. Affiliate blogs

Affiliate Blogs

Affiliate blogs can be a great way to earn some extra income. By promoting products and services on your blog, you can earn a commission on any sales that you generate.

Additionally, affiliate blogs can help to build brand awareness and drive traffic to your website. However, it is important to choose your affiliate partners carefully.

Make sure that the products and services that you promote are relevant to your niche and that you are comfortable endorsing them.

Additionally, be sure to disclose any affiliate relationships on your blog so that your readers are aware of your potential conflict of interest. With a little care and attention, an affiliate blog can be a great source of income.

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Conclusion- How to Drive External Traffic to Your Amazon Listing? 2023

When it comes to driving external traffic to your Amazon listing, there are a few key things you can do. First, make sure your product listing is optimized for search engines. Second, use effective paid advertising methods like targeted Facebook ads or Google AdWords campaigns.

Finally, promote your products through influencer marketing and blogger outreach. By using all of these tactics, you can drive more external traffic and qualified buyers to your Amazon listing and increase your chances of making a sale.

Have you tried any of these methods? What has been most successful for you? Let us know in the comments below!

Mike Alfaro

Mike Alfaro is an entrepreneur, writer, and ecommerce savant, who is the mastermind behind Mike shares his expertise by writing about various tools, guides, and insights on a range of e-commerce topics, including SEO, Amazon FBA, and marketing, amongst others. With over a decade of experience in the e-commerce industry, his knowledge and expertise have helped transform many businesses, helping them skyrocket to newfound heights of success.

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