How to Use Amazon Sponsored Brands Ads? Complete Process 2023

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If you’re a business owner, then you know that advertising is a necessary part of the game. However, with so many different advertising platforms available, it can be tough to decide which one is the best fit for your business.

Amazon Sponsored Brands may be just the solution you’re looking for. In this blog post, we’ll discuss what Amazon Brands are, how they work, and why they might be a good option for your business.

We’ll also provide some tips on how to create an effective ad campaign using these brands. So if you’re ready to learn more about this powerful advertising tool, read on!

What is an Amazon Sponsored Brands ad?

Amazon Sponsored Brands (formerly Headline Search Ads) is a pay-per-click advertising program that allows selective sellers and vendors to feature branded product listings at the top of Amazon search results.

For highly competitive terms, Sponsored Brands can help increase visibility and boost traffic to your products. When customers click on your ad, they are taken directly to your product detail page, where they can learn more about your product and make a purchase.

Sponsored Brands ads are created using images and text that you provide, and you can customize your ads to showcase your brand’s unique selling points.

With Sponsored Brands, you only pay when a customer clicks on your ad, making it an effective way to reach Amazon shoppers who are interested in your products.

How do Sponsored Brands ads work?

Sponsored Brands

ASB (formerly Headline Search Ads) is a cost-per-click advertising program that allows brands to promote their products on through product listing ads. Sponsored Brands ads appear above the search results on and feature the brand name, logo, and up to three products.

When customers click on a Sponsored Brands ad, they are taken to the brand’s Amazon Storefront or product detail page. Sponsored Brands ads are available to all Amazon Advertising customers who are enrolled in Amazon Brand Registry and have registered their brand with Amazon’s Trademark Clearinghouse.

For more information on how to enroll in Brand Registry, please visit our Help Center. If you are not already enrolled in Brand Registry, you can learn more about how to register your brand with Amazon’s Trademark Clearinghouse here.

How to set up a Sponsored Brands ad?

Amazon’s Brands ads are a great way to promote your products to relevant shoppers on the Amazon platform. In order to set up a Sponsored Brands ad, you will need to create a new ad campaign in the Amazon Advertising Console.

Once you have logged into the console, select “Create Campaign,” and then choose “Sponsored Brands.” From there, you will be prompted to select the product or products that you would like to feature in your ad.

You will also need to create a headline and write a short description of your product. After that, you will need to choose your targeting options and set your budget.

Once your ad is live, it will appear on relevant product detail pages, search results pages, and Amazon Shopping pages. Brand ads are a great way to increase visibility for your products on Amazon. Follow these steps to set up your own Brands ad today.

Are Brands ads worth it?

When it comes to advertising on Amazon, there are a few different options available to brands. One option is Brands ads. These are ads that appear at the top of search results pages, and they feature the brand name, logo, and headline. So, are these ads worth it?

The short answer is that it depends. These ads can be effective in driving brand awareness and clicks, but they can also be quite expensive. The cost per click can range from a few cents to a few dollars, so it’s important to do your research and make sure you’re getting a good return on investment.

In general, though, Sponsored Brands ads can be a helpful way to reach more Amazon shoppers and promote your products. If you have the budget for it, investing in these ads can be worth it.

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Conclusion- How to Use Amazon Sponsored Brands Ads? Complete Process 2023

Amazon Brands can be a powerful tool to reach more customers and increase your sales. Have you tried using them yet? If not, give it a try and let us know how it goes!

Mike Alfaro

Mike Alfaro is an entrepreneur, writer, and ecommerce savant, who is the mastermind behind Mike shares his expertise by writing about various tools, guides, and insights on a range of e-commerce topics, including SEO, Amazon FBA, and marketing, amongst others. With over a decade of experience in the e-commerce industry, his knowledge and expertise have helped transform many businesses, helping them skyrocket to newfound heights of success.

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