Have you tried selling your products through Walmart, but you have no idea where to find buyers? Would you like your product to be seen by Walmart’s online shoppers? Joining Walmart Marketplace is an excellent first step!
Prepare yourself by reviewing the following information before beginning the application process (and to get a better understanding of what is expected).
How To Sell On Walmart? 2023
What Is Walmart Marketplace?
The third-party seller will be able to list items on Walmart.com via the Walmart Marketplace, just like they do on Amazon and eBay.
You can easily get your products in front of a huge audience by selling through Walmart’s online store. Items in Walmart’s marketplace appear alongside other items in search results.
The Walmart Marketplace: Step-by-Step Instructions
Walmart.com Selling Best Practices
The approval and setup were easy. Real work begins when you establish a relationship with your expanded customer base.
You should keep in mind:
Win the Buy Box —
This is the most important thing for you to think about when you’re a seller on Walmart Marketplace or a Walmart supplier. Shopper behavior is heavily influenced by the Buy Box, so having top representation is critical for getting the sale.
Know Your Audience —
A store shopper’s needs are different from those of an online shopper. Walmart.com is visited by more millennials than any store. Plus, online shoppers typically have higher incomes than brick-and-mortar shoppers. The item is hard to find in stores, which gives you a sale-through advantage.
Price, Price, Price —
Your business will benefit greatly from being on Walmart’s website. You’re listing items alongside those of the world’s largest retailers and you need to be aware of that! They offer low prices to their customers. Be competitive, but know who your customers are.
Rank Higher in Walmart.com Searches —
Getting your products found by customers is the next step once your products appear on Walmart.com.
Build Better Item Pages —
Building your item page correctly helps in search ranking and makes it easier to sell once a customer reaches it.
Marketplace Seller vs. Walmart Supplier
It’s understandable if you’re just starting to look at Walmart as a possible partner. You might be considering whether to become a Walmart Marketplace seller or a Walmart.com supplier. It’s a good choice for both.
In the first place, becoming a Walmart Marketplace seller is easier and faster than becoming a Walmart supplier. You do not need credit information from Dun & Bradstreet or insurance to apply for a Walmart seller account.
Due to Walmart’s closer relationship with its suppliers, they are held to a higher standard before approval and throughout their relationship. Marketplace sellers are technically only associated with Walmart if their products can be purchased on Walmart.com.
Walmart suppliers, however, may be able to extend their product offerings in-store, and they have access to reporting.
Walmart Marketplace FAQs
👉 How much does it cost to sell on Walmart Marketplace?
Walmart Marketplace seller fees are more advantageous than those on other sites like Amazon. The fees are not recurring, also no annual fee. Walmart Marketplace seller fees do not apply to product listings. Rather than paying suppliers a commission, Walmart simply sends them a referral fee.
👍 How much does Walmart charge for referrals to Marketplace sellers?
According to Walmart Marketplace, your referral fee varies between 6% - 20% of the product's gross sales. That percentage depends on what you are selling.
🙌 Walmart Marketplace reviews: how do they work?
On Walmart.com, customers can rate and review items and sellers. It is possible for multiple sellers to share the same Item Page to display item ratings and reviews. In addition to showing up on the Partner Profile Page, Seller Reviews and Ratings are also taken into account when calculating your Seller Scorecard.
Conclusion Walmart Marketplace 2023
Small suppliers can easily sell on Walmart Marketplace. You can not only expose your items to the millions of Walmart shoppers, but you can also get them on the shelves of the store.