As shoppers shifted away from in-store shopping to online, ecommerce boomed in 2020. 71% of consumers predicted that most of their future purchases will be made online by the end of the year.
Customer reviews play a crucial role in consumer decision-making and how valuable they are to sellers. In fact, 52% of Amazon sellers report that getting reviews is difficult. This is why we’re providing information on how to make your business more profitable in 2023.
Amazon FBA sellers are judged on their product reviews. Approximately 92% of customers are more likely to purchase a product after reading a positive review, according to a study by G2 and Heinz Marketing conducted in 2017.
The goal this year is to launch a product on Amazon – and if you want reviews, you need to find out how to do it quickly and legally.
We’ll walk through the eight most effective methods for getting product reviews on Amazon in this article. The list also includes third-party sellers’ strategies off-Amazon, which can be used to seek out and gain reviews.
How To Get Reviews On Amazon? 2023
It’s hard, but not impossible, to get new reviews for your listings. We’ll look at eight ways you can increase your reviews on Amazon!
1. Use Jungle Scout’s Review Automation feature
Review requests are made easy with Jungle Scout’s customer review request feature. The Review Automation feature of Jungle Scout earns product reviews by setting it and forgetting it.
Customers who have purchased your products will receive an automated review request through this Amazon TOS-approved feature. You can request reviews manually with Jungle Scout Chrome Extension, but this in-app tool automates the process by doing it for you automatically. You can invest your time back into your business instead of having to manually request reviews from buyers in Seller Central.
On the Review Automation dashboard, you can easily see how much time you’ve saved and what status your review requests are in. With the review feature turned on, you will never miss a chance to receive a review.
You can also get more Amazon reviews if you subscribe to Jungle Scout.
With Jungle Scout Suite or Professional plans, you can access the Review Automation tool.
2. Use Amazon’s “Request a Review” button
Within four to 30 days after purchasing an item, you can request reviews manually in Seller Central using Amazon’s “Request a Review” button.
You can leverage this feature in order to exponentially increase your chance of receiving a review.
This is proof: before the “Request a Review” button was released on March 8, 2020, the average number of reviews for orders increased by 3.6.
The average increase of reviews leapt to 25.9 for sellers who requested reviews after the feature was released. What an enormous jump!
It is, of course, tedious and time-consuming to click the “Request a Review” button on every order. Here comes Review Automation and the next solution.
Review of bulk requests
Rather than requesting reviews for each order individually, Jungle Scout’s Extension lets you request reviews of Amazon FBA orders in bulk.
Click on the Jungle Scout extension button on the Amazon Seller Central site. A new window will appear asking for additional permissions. After you accept the permissions, you will see a new button called “Request Reviews on This Page” on the far right of your orders list. Upon completion, the button will state “Completed Requesting Reviews.”
The best time to request a review on Amazon is between four and 30 days, so enter a range between four and 30 days and click the button. A review request will be sent for every order on that page that qualifies for the “Request a Review” button.
Individual requests can also be submitted without clicking on the orders. You won’t have to browse each order individually.
With all Jungle Scout plans, bulk requests are available in the Extension.
3. Become an Amazon Vine member for your product
A seller can join Amazon’s Vine Program if their products are registered with the Amazon brand and they have fewer than 30 reviews.
Vine requires sellers to submit 30 units of inventory. A Vine reviewer receives a free product, tests it, and then writes a review.
In many ways, it is similar to Amazon’s incentive-based review program that was banned in 2016. Now, Amazon vetting is required for reviewers in the program.
It has been reported that 25% of Amazon reviews occur within five days of the order, and 99% within 35 days, so (of course) this is a game-changer, as it makes it possible for newly registered products to receive reviews more quickly.
Third-party sellers are currently free to use Vine. Amazon may, at some point, start charging for enrollment or participation. At this time, we don’t know how much it will cost.
4. Use third-party automated email responders
Many sellers also utilize third-party message providers in addition to Amazon’s internal automated responder.
Using the Amazon Seller Messaging System, however, you are limited in the quantity and type of messages you can send.
This does not include any of the following types of messages (in many cases, we already send customer information on your behalf):
- Confirmations of orders or shipments
- A simple thank you message or an offer to help if a buyer has a problem
- Coupons, marketing messages, etc.
- A marketing tactic that encourages customers to give positive feedback on products, including the offer of compensation, gift cards, free or discounted products, refunds, rebates, reimbursements, or future benefits.
- The language used to request that an existing product review be removed or updated
- The language in which a product review is only requested if the customer has had a positive experience with that product
- Requesting product reviews or seller feedback more than once (per order)
Sending permitted messages is mostly limited to requesting a review or feedback or if you need to contact someone. Shipping updates, thank-yous, etc. are no longer permitted.
5. Create a contact list for emails
Your ability to communicate with shoppers will be limited as seller messaging systems and third-party automated responders become limited.
You should remember that Amazon is your customer as long as they purchase your products through the retailer. You will need to build your brand off of Amazon in order to get past this hurdle, and building your own email list is one of the most effective ways of doing that.
You can create an email list in a variety of ways. Social media is a good way to build one. A blog asking people to subscribe is another option. In addition, product inserts are another popular way of encouraging people to join your mailing list.
You can ask your customers for reviews once you have a mailing list.
6. Utilize product inserts
Amazon product inserts are the most popular means of enticing customers to leave product reviews. Shoppers are often asked to leave reviews on the packaging of many sellers.
Amazon, however, has recently taken notice of product inserts. Apparently, some sellers have not followed the “guidelines” outlined in this article.
Following are some guidelines for writing product inserts:
- Keep a neutral stance when asking for product reviews. Amazon doesn’t allow you to ask for reviews or to show pictures of five-star ratings.
- Describe the company and its product in a useful manner. You need to make sure people know how to reach you if there is a problem. Excellent customer service goes a long way towards preventing negative feedback.
- Other incentives can be used. A product insert doesn’t allow you to financially incentivize reviews, but it can encourage people to subscribe to your email lists or to follow you on social media. That will be helpful later on.
7. Mitigate negative reviews
Poor reviews of your products can be mitigated by ensuring that your product is of high quality and worthy of a praiseworthy review. If any issues arise, you can take action immediately.
You can also get notified whenever you receive a bad review by using a tool like Jungle Scout’s Alerts. There is, however, a change in Amazon’s policy. Sellers will no longer be able to leave customer reviews.
8. Launch products using Promotions
Amazon promotional markets such as Promotions are frequently used by sellers to launch new products. Some shoppers feel obligated to leave positive feedback with Amazon sellers because of the money-saving offers offered by these sites.
Amazon promotional marketplaces are prohibited from asking customers for feedback in exchange for products. Therefore, it is not guaranteed that a free or heavily discounted product will receive a positive review.
Don’t forget to follow the rules
A lot of attention is paid to Amazon’s product reviews. The platform suspends many sellers who manipulate their reviews.
It’s important to know the difference between legal methods and black hat tactics (which can lead to Amazon suspending your business) when seeking reviews on Amazon.
There are some rules you should know and follow when reviewing products on Amazon:
Review incentives don’t work
As recently as 2016, you were able to offer products for a low price – or even for free! Numerous sellers were able to gain popularity and build up their reviews with this strategy.
In the end, Amazon found that this caused overinflated reviews most of the time. As a result, Amazon banned this practice in 2016 because so many products received 4-5 star ratings that were not warranted.
Sellers still reward positive product reviews with discounts and rewards on the backend. Black hat practices, however, could result in your suspension.
Cherry-picking reviews aren’t allowed
The practice of cherry-picking reviews has also been eliminated by Amazon within the last few years. The rule is that sellers cannot request reviews from customers with positive experiences and ignore negative reviews.
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Good luck with reviews In 2023
I hope this article gave you some good ideas for getting Amazon product reviews in 2023. We’ll continue to update this article when things change.
Amazon’s methods, which are 100% free of “gray areas,” should be used as a minimum. Play by Amazon’s rules at all times. It’s not worth putting your whole business at risk for a few extra sales in a black hat strategy.
