Helium 10 vs Jungle Scout 2023: Which Tool Helps To Grow Amazon FBA Business?

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I’ve been selling on Amazon for some time now, and I know how difficult it can be to find reliable tools that make the process easier.

Two options I hear about a lot are Helium 10 and Jungle Scout—so many people have had success with one of these platforms that it’s hard to ignore their features.

It seems like everyone has an opinion when it comes to which of these two is better suited for ecommerce needs, but I’m here to tell you firsthand what my personal experience using both services has been like and why I believe one is better than the other.

Helium 10

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Jungle Scout

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Pricing Most Popular: 84$/month Most Popular: 49$/month
Best for

To put it simply, Helium 10 has everything you want. Everything. It is another amazing software for helping Amazon FBA sellers.

Jungle Scout is an amazing research tool. It eliminates your worries about finding the product that’ll sell. It helps you with choosing products that are money-makers.

  • optimize listings
  • find keywords
  • Keyword Research
  • Product Tracker
  • All-in-one tool for all your FBA requirements.
  • Chrome extension is included in the free trial.
  • The ease of use is high.
  • Cheap prices
  • Helium 10 can be difficult to work with sometimes.
  • It can be expensive.
  • Lacks tools in comparison to Helium 10.
  • You have to pay extra for a chrome extension.
Ease of Use

The ease of use of Helium 10 allows sellers to focus on scaling their operations rather than getting bogged down in the details. Whether you're a seasoned professional or just starting out on your Amazon selling journey.

The ease of use that Jungle Scout provides is unparalleled, making it an ideal choice for both beginners and seasoned sellers.

Value For Money

Helium 10 has a free trial in which chrome extension is included. You can test the tool with a thousand search queries without any charges. If you need all the tools that Helium 10 has to offer, they have subscription plans for that. These are Elite, Diamond, and Platinum.

Jungle Scout offers a risk-free trial for 14 days with a money-back guarantee. You can use Jungle Scout for fourteen days and see for yourself if it is in sync with your business needs.

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Helium 10 vs Jungle Scout

I have all these questions covered for you in the blog:

  • What are the best features of Helium 10?
  • How much does a subscription cost for Helium 10?
  • What are the best features of Jungle Scout?
  • What are the advantages of Helium 10?
  • How do you sign up for a free trial for Jungle Scout?
  • What is the difference between Helium 10 and Jungle Scout?
  • Which is better for Amazon sellers, Helium 10 or Jungle Scout?
  • What are the advantages of Jungle Scout?
  • Which tool is best for Amazon FBA?

Helium 10 vs Jungle Scout 2023: Overview

Jungle Scout Overview

Overview - Helium 10 vs Jungle Scout

Jungle Scout is a fantastic research tool. It eliminates your worries about finding the product that’ll sell. It helps you with choosing products that are money-makers.

It is exclusively for sellers on Amazon. Jungle Scout is suitable for people who are looking to make a profit from importing products, labeling them, and reselling them. 

Since its inception, JS has become one of the most used and popular research tools for sellers. Jungle Scout is like the boss of all research tools.

This one tool does it all: researching and tracking products, supplier sourcing, managing inventories, researching keywords, etc. 

Helium 10 Overview

Helium10 Overview - Helium 10 vs Jungle Scout

To put it simply, Helium 10 has everything you want. Everything. It is another amazing software for helping Amazon FBA sellers.

From Jungle Scout’s description, you would have understood it is more of a research-based tool to find the best products for sale. Helium 10 is a single set of software with a suite of features offered to its users. 

Helium 10 allows us to find keywords, optimize listings, align with best SEO practices, and capture leads, etc. Over the years, Helium 10 has improved its product a lot. 

  • Check out this article, which compares Helium 10 vs Viral Launch in detail. This will help you make your decision easier in selecting the best one.

Comparison between Helium 10 and Jungle Scout


  • Features of JungleScout: It allows us to: Find keywords, find top keywords and give leads. Open the listing page and customize it for your business. Capture leads from our industry research
  • Advantages:  JungleScout allows us to find keywords, optimize listings, align with best SEO practices, and capture leads
  • Benefits: You get more responsive traffic to your website through Jungle Scout providing more effective marketing in return.


  • Features of Helium 10: Helium 10 provides a Chrome extension. Helium 10 allows us to find keywords, optimize listings, align with best SEO practices, and capture leads.
  • Advantages: Helium 10 keeps the user in control of their data. Helium 10 allows you to spend less time researching what keywords sell and drive traffic. You can even be more competitive when it comes to ranking in Google search engine results in pages.
  • Benefits: Creating a quality web presence for your business can improve your business’s credibility online. Another benefit is the ability to connect with visitors without using ads; ads bring additional costs and some companies don’t want them.

Difference Between JungleScout & Helium 10

comparison chart

Accurate data is crucial for making informed decisions when running an Amazon business.

The Search Query Performance tool within Seller Central provides valuable insights into how your brand’s search terms are performing, including metrics such as search volume, click-through rate, add to cart rate, and purchase rate. Rely on accurate data to avoid underestimating or overestimating demand for your products.

I have compared Jungle Scout’s Keyword Scout and Helium 10’s Magnet tools with Amazon SQP to determine the most accurate monthly keyword search volume data. This helps with confident Amazon business decisions.

Jungle Scout’s Keyword Scout is impressively accurate, with only a 10.93% average difference from Amazon SQP’s search volume data. However, Helium 10’s Magnet tool has a significant average difference of -58.38%, indicating underestimation.

Selecting the appropriate tools for your Amazon business is vital. Keyword Scout is a dependable alternative for estimating keyword search volume, although accuracy can fluctuate due to diverse factors.

To make well-informed decisions in the ever-changing world of Amazon sales, using multiple tools and cross-referencing with Amazon SQP can establish a stronger foundation.

Keyword Amazon JS H10 JS Difference H10 Difference
potty pads 10,515 10,800 11,393 -2.7% -8.4%
washable pee pads for dogs 14,793 13,159 20,272 11% -37%
reusable puppy pads 2,187 2,206 2,466 -0.9% -12.8%
reusable pee pads for dogs 3,719 2,930 6,524 21.2% -75.4%
reusable puppy pads waterproof 532 366 784 31.2% -47.4%
pee pads for dogs washable 1,151 986 1,790 14.3% -55.5%
dog pee pads 24,369 25,461 31,110 -4.5% -27.7%
washable pee pads 2,214 1,812 20,272 18.2% -815.6%
washable dog pads 602 641 856 -6.5% -42.2%
puppy pads reusable 247 150 34 39.3% 86.2%
large puppy pads 2,205 2,247 2,464 -1.9% -11.8%
reusable potty pads for dogs 659 403 1,179 38.9% -78.9%
reusable dog pee pads washable 671 778 1,357 -16% -102.2%
washable dog pee pads 322 329 579 -2.2% -79.8%
Puppy pee pads washable 655 542 653 17.3% 0.3%
washable puppy pads 1,693 1,671 2,351 1.3% -38.9%
reusable pee pads 882 944 1,386 -7% -57.1%
puppy playpen for small dogs 2,158 1,704 491 21% 77.3%
pee pads for dogs 45,519 48,749 61,833 -7.1% -35.8%
pee pads 22,672 23,256 25,171 -2.6% -11%
dog crate floor protector 1,374 1,271 1,181 7.5% 14.1%
whelping supplies 12,715 3,754 3,133 70.5% 75.4%
Average: 10.9% -58.3%

Chrome Extension- Helium 10 vs Jungle Scout

Jungle Scout Chrome Extension

There are two versions available for Jungle Scout. One is a web app, and the other is a plus with a chrome extension.

The app centers around finding products that may do better than others. It helps find a niche where you can do well within your budget.

There are filters that you can use to sort through extreme options of products. These filters aren’t part of the Chrome extension. The information is a click away and is concisely presented to the user.

Chrome extension lets you find products that are practically easier to privately label. Here, you can also search for estimating sales and prices of products.

Chrome extension is a feature that helps you concentrate on your business more and ease research regarding the products.

Helium 10 Chrome Extension

You can use Helium 10 in various ways with its chrome extension feature. Jungle Scout does not have the chrome extension added to its free plan.

On the contrary, Helium 10 includes a chrome extension in its free plan.

They have different plans for you to pick and choose from. These plans have different features added. Like one of their plans has extended support for tools of email automation.

If using Helium 10 gets overwhelming for you, the platform has tutorials for people starting with the software and those with sufficient knowledge.

Check Out Here About Helium 10 Tools

Helium 10 vs Jungle Scout: Features

Features of any software are what sets them apart from each other. Features and pricing are usually the basis on which businesses make their decisions. So, let’s discuss the features of Jungle Scout and Helium 10:

To read about the features of Jungle Scout, click here.

Helium 10 vs Jungle Scout: Integrations Provided

The integrations you get with the software are like the added benefit at the same cost you paid.

Jungle Scout and Helium 10 have the chrome extension, which makes way for many features to be used more easily.

I’ve already iterated that with Jungle Scout, you’d have to pay for the extension. Helium 10 lets you use it in its free trial too.

With Jungle Scout, you have tools like opportunity finder, keyword scout, supplier database, etc integrated within the extension. Similarly, Helium 10 has an integrated health score of listings, inventory level, profit calculator, etc. 

Both tools have an easy way to integrate tools and offer enough guidance for you to get started. 

Helium 10 vs Jungle Scout: Who Wins the Price Race?

Do you need a tool to succeed as an Amazon seller? Ask the ones who have been doing this for a long time, and they say, Yes, These tools are worth it. It completely depends on your budget which one you choose.

Jungle Scout Pricing

Jungle Scout Pricing

Jungle Scout offers a risk-free trial for 14 days with a money-back guarantee. You can use Jungle Scout for fourteen days and see for yourself if it is in sync with your business needs.

If the software does not fit what you require, you can opt out of it without any loss on your part.  

You can choose from three plans – Basic, Suite, and Professional. All these plans are in two different formats, monthly and yearly.

So, it becomes an easy deal for you in terms of setting your budget. A yearly subscription to a Jungle Scout can save you up to 50%.

Helium 10 Pricing


helium 10 pricing

Which one is the cheapest tool?

When it comes to cost comparison, Jungle Scout is generally less expensive than Helium 10. Jungle Scout offers a basic plan at $29 per month, whereas Helium 110’slowest-priced plan starts at $299 per month.

However, iit’simportant to note that the range of features offered in each package may vary, so iit’sessential to consider your specific needs and budget when choosing between these services.

When it comes to performance, both Jungle Scout and Helium 10 have a long list of features that can help you boost your Amazon sales.

However, Jungle Scout has some unique advantages over its competitor. For example, its keyword research tool is far more comprehensive than what Helium 10 offers — with data from multiple sources and market analysis — which makes it easier to identify the best keywords for your business.

Also, Jungle Scout has an automated listing optimization feature that can help you quickly optimize each list.

This is something Helium 10 doesn’t have, so if you’re looking for a comprehensive Amazon toolkit, Jungle Scout might be the best choice.

Helium 10 vs Jungle Scout: Pros and Cons

Jungle Scout Pros & Cons

Pros Cons
  • Cheap prices
  • You have to pay extra for a chrome extension.
  • The ease of use is high.
  • Lacks tools in comparison to Helium 10.
  • Supplier foundations are unique.
  • It was touted as the best tool for product selection.

Helium 10 Pros

Pros Cons
  • Chrome extension is included in the free trial.
  • It can be expensive.
  • All-in-one tool for all your FBA requirements.
  • Helium 10 can be challenging to work with sometimes.
  • The keyword processing tool, Frankenstein, and listing optimizer, Scribbles are available for free for 30 days. These tools are also present in the premium plan.
  • Workshops for improving the business.
  • You get training for Amazon seller understanding.

Both the tools have one common con, which is no mobile app. At times, when customers need easy access to information on the go, this can be a significant point.

However, with the kind of customer base both software have made for themselves, it’s hardly a surprise that this con makes a dent in their customers. So, both software have their share of pros and cons that work for them.

Which Tool Has the Most Accurate Keyword Volume Estimates?

To know more about Keyword Volume Estimates, click here for more information.

Sales estimate accuracy: Jungle Scout vs Helium 10

data accuracy

Accuracy is critical when making sales estimates, as it can mean the difference between a profitable investment and a costly misstep.

When considering two leading tools for the job, Jungle Scout and Helium 10, which one can offer better precision is essential.

While both options strive to provide reliable data, Jungle Scout is known for its easy-to-use interface and comprehensive analytics. However, Helium 10 offers more features, including keyword research and product monitoring, with the caveat of a steeper price tag.

Choosing between these lately depends on your specific needs and budget. Jungle you’re may be the way to go if you want a user-friendly, cost-effective option.

For those looking to maximize their sales potential with additional features, Helium 10 may be worth the increased investment.

Jungle Scout

Discover the Perfect Product to Sell on Amazon using Jungle Scout and Make the most of your Investment! Our data shows that the product sells an estimated 500 units per month.

After finding a reliable supplier in China to make the item for $5 each, I invest $7,500 in three months of inventory.

While Jungle Scout offers an accuracy rate of 84.1%, there is a margin of error of 15.9% – which means there is a 16% chance that the listing could underperform. However, I believe that this investment will pay off and offer great returns in the long run.

Helium 10 

When it comes to finding promising products to sell on Amazon, the accuracy of data analysis tools like Helium 10 and Jungle Scout is crucial.

While Jungle Scout boasts a higher accuracy rate of 86%, Helium 10 comes in at 74%. What does this mean in practical terms?

Well, let’s find a product that Helium 10 estimates will sell 500 units per month.

That might seem like a great prospect, but with a margin of error of 26%, you’re working with an estimate that’s that’s accurate than what you’d  Jungle Scout.

So, when making important decisions about manufacturing and stock, it’s important to keep in mind the potential impact of these variations in data accuracy.

Who Has the Most Useful Assortment of Tools?

In addition to sales and keyword volume estimations, each software package provides a variety of other features.

Features Compared Jungle Scout Helium 10
Product Research ✔️ ✔️
Keyword Research ✔️ ✔️
Keyword Rank Tracker ✔️ ✔️
Profit & Sales Tracking ✔️ ✔️
Product Tracking ✔️  Partial
Listing Builder ✔️ ✔️
Opportunity Finder ✔️  Partial
Inventory Manager ✔️ ✔️
Global Supplier Database ✔️ ✖️
Opportunity Score ✔️ ✖️
Chrome Browser Extension ✔️ ✔️
Product Launch Service ✔️ ✖️
PPC Automation ✖️ ✔️
Historical Category Trends ✔️ ✖️
Listing Alerts ✔️ ✔️
Mobile App ✖️ ✔️
Seller Account Performance Dashboard ✔️ ✖️
In-Product Training ✔️ ✔️
24/7 Customer Support ✔️ ✖️
Request Reviews in One Click ✔️ ✔️
Advertising data analytics ✔️ ✔️

Helium 10 purports to give a LOT of new tools, however, in fact, some of these tools are really disposable capabilities that are essentially Excel formulas dressed up. In particular, their Keyword List Duplicate Remover and Profits Calculator products.

Jungle Scout provides a limited number of extra tools. However, in 2019, Jungle Scout released its Supplier Database, which is by far the finest supplemental tool of all the software packages covered in this article.

The Supplier Database tool from Jungle Scout gives access to virtually all important information from practically every American importer. This means that by using Jungle Scout, you can determine precisely which items rival imports and from whom.

This sort of software is not new; Panjiva and ImportGenius have supplied it for years, but it previously cost several hundred dollars a month. Now, it is included with your membership to Jungle Scout.

It’s alIt’s worth subscribing to Jungle Scout only for the Supplier Database function, particularly if you’re in a time of intensive product development.

When it comes to the quality of tools, again Jungle Scout wins.

Why Should You Choose Jungle Scout for Amazon FBA?

Amazon’Amazon’svenue has increased by $100 Billion between 2019 – 2020. That’s an increase in just one year!

In fact, their revenue is continuously ACCELERATING – Check this out:

jungle scout statistics

It’s to get started on the journey of making money online! You can make a lot and it doesn’t do anything. According to Financial Post, 62% of new sellers said their profits increased in 2020! Not only that but when you partner with Amazon:

  • You don’t worry about shipping
  • You don’t have to clutter your home with random products

And finally…you won’t need to work hard trying out “winning” products because they’re a few clicks away.

Jungle Scout Customer Reviews

jungle scout customer reviews jungle scout user reviews jungle scout customer stories

Helium 10 Customer Review:

Why Helium 10 is My Personal Favourite?

When it comes to e-commerce tools, Helium 10 is hands down my personal favourite. It’s a comprehensive suite of tools that provides everything I need to take my Amazon business to the next level.

From product research to inventory management, Helium 10 has got it all covered. But what really sets it apart is its powerful keyword research tool. With Helium 10, I can easily find the best keywords for my products, optimize my listings, and maximize my profits.

It’s a game changer that has saved me countless hours and helped me stay ahead of the competition. Overall, I highly recommend Helium 10 to anyone serious about succeeding on Amazon.

Quick Links:

FAQs- Helium 10 vs Jungle Scout💭

🙆 Can we get Jungle Scout and Helium 10 for free?

No, Jungle Scout can’t be used for free forever. It has no free trial or free version. But has a 14-day money-back guarantee use option. On the other hand, Helium 10 offers a free trial where you can try its different features and choose what’s best for your business. Most of the features are up for trial. These features may offer limited use but still give you a basic overview of what the tool does for you.

🙋 Which is better between Jungle Scout and Helium 10?

Helium 10 is a much better tool if you are looking for something more comprehensive. It has all the required tools and is also one of the most used tools by Amazon FBA sellers. On the other hand, Jungle Scout is good if you are only looking for a tool that helps you with product research.

💁‍♂️ Who owns Jungle Scout?

Greg Mercer. It was created by him to help Amazon sellers be better positioned in the market. Today, Jungle Scout is one of the best product research tools.

🙇‍♂️ When was Jungle Scout founded?

To give entrepreneurs the tools & resources they need to launch and grow successful Amazon businesses Jungle Scout was founded in 2015 by Greg Mercer as the solution to finding great products to sell on Amazon.

🤷‍♂️ What can Jungle Scout do for your business?

From keyword research to automating your inventory management, Jungle Scout makes it easy to grow your Amazon business. Learn more about Amazon sales data by brand, competitive tracking, and market size and share reporting. Designed for brands, agencies, analysts, and retailers.

👉 Is Jungle Scout worth the money?

It is pretty accurate but be careful using Jungle Scout or any other similar tool to predict purchasing of a new product. While they provide a good average of sales, they can also produce some inflated numbers, or make you pass on a product that actually has good sales.

👍 Is there a free alternative to jungle scout?

There are only 2 free alternatives for JungleScout: Unicorn Smasher and Helium 10 Xray (free for the first 1000 product lookups).

✌️ Can I cancel jungle scout?

You can cancel your Jungle Scout subscription and use your account until the end of the billing period. Even though the company doesn't give prorated refunds, they do have a money-back guarantee.

Conclusion: Helium 10 vs Jungle Scout 2023 | Who Wins?

Ultimately, the decision of which software to use comes down to personal preference and what you feel more comfortable with.

Helium 10 offers a wider range of tools while Jungle Scout focuses exclusively on Amazon sellers. Both have their pros and cons, but ultimately it’s you to decide which one is right for your business.

I’ve laid an honest comparison for you to through” and in your opinions.”Choose one that fits best with your requirements. 

  • If you wish to boost your business further, Talkroute is one of the best things to check out. Talkroute gives you a virtual business phone number and stays active 24/7.

Popular Videos of Jungle Scout:

Popular Videos of Helium10:

Mike Alfaro

Mike Alfaro is an entrepreneur, writer, and ecommerce savant, who is the mastermind behind BoostMyEcommerce.com. Mike shares his expertise by writing about various tools, guides, and insights on a range of e-commerce topics, including SEO, Amazon FBA, and marketing, amongst others. With over a decade of experience in the e-commerce industry, his knowledge and expertise have helped transform many businesses, helping them skyrocket to newfound heights of success.

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