Helium 10 vs Jungle Scout 2023: Which Tool Helps To Grow Amazon FBA Business?

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When it comes to selecting the best eCommerce tools for your business, Jungle scout and Helium 10 both appear on nearly every shortlist.

But which is right for you? We did deep dives into both programs so that you can decide if one or the other (or even both!) should be part of your toolkit.

In this blog post, we will discuss their key features, who they are best suited to, and why they’ve become industry-leading research platforms. You’ll walk away with a clear understanding of their differences as well as why a combination of both may make sense for ambitious online entrepreneurs like yourself. Let’s get started!

I have all these questions covered for you in the blog:

  • What are the best features of Helium 10?
  • How much does a subscription cost for Helium 10?
  • What are the best features of Jungle Scout?
  • What are the advantages of Helium 10?
  • How do you sign up for a free trial for Jungle Scout?
  • What is the difference between Helium 10 and Jungle Scout?
  • Which is better for Amazon sellers, Helium 10 or Jungle Scout?
  • What are the advantages of Jungle Scout?
  • Which tool is best for Amazon FBA?

Helium 10 vs Jungle Scout 2023: Overview

Jungle Scout Overview

Overview - Helium 10 vs Jungle Scout

Jungle Scout is an amazing research tool. It eliminates your worries about finding the product that’ll sell. It helps you with choosing products that are money-makers.

It is exclusively for sellers on Amazon. Jungle Scout is good for people who are looking to make a profit from importing products, labeling them, and reselling them. 

JS, since its inception, has become one of the most used and popular research tools for sellers. Jungle Scout is like the boss of all research tools.

This one tool does it all: researching and tracking products, supplier sourcing, managing inventories, researching keywords, etc. 

Helium 10 Overview

Helium10 Overview - Helium 10 vs Jungle Scout

To put it simply, Helium 10 has everything you want. Everything. It is another amazing software for helping Amazon FBA sellers.

From Jungle Scout’s description, you would have understood it is more of a research-based tool to find the best products for sale. Helium 10 is a single set of software with a suite of features as offering to its users. 

Helium 10 allows us to find keywords, optimize listings, align with best SEO practices, and capture leads, etc. Over the years, Helium 10 has improved its product a lot. 

  • Check out this article, which compares Helium 10 vs Viral Launch in detail. This will help you make your decision easier in selecting the best one.

Comparison between Helium 10 and JungleScout 

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Features of JungleScout: It allows us to: Find keywords, find top keywords and give leads. Open the listing page and customize it for your business. Capture leads from our industry research

Advantages:  JungleScout allows us to find keywords, optimize listings, align with best SEO practices, and capture leads

Benefits: You get more responsive traffic to your website through Jungle Scout providing more effective marketing in return.

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Features of Helium 10: Helium 10 provides a Chrome extension. Helium 10 allows us to find keywords, optimize listings, align with best SEO practices, and capture leads.

Advantages: Helium 10 keeps the user in control of their data. Helium 10 allows you to spend less time researching what keywords sell and drive traffic. You can even be more competitive when it comes to ranking in Google search engine results in pages.

Benefits: Creating a quality web presence for your business can improve your business’s credibility online. Another benefit is the ability to connect with visitors without having to use ads, ads bring additional costs and some companies don’t want them.

Difference Between JungleScout and Helium 10

comparison chart

Chrome Extension- Helium 10 vs Jungle Scout

Jungle Scout Chrome Extension

There are two versions available for Jungle Scout. One is a web app, and the other is a plus with a chrome extension.

The app centers around finding products that may do better than others. It helps find a niche where you can do well within your budget.

There are filters that you can use to sort through extreme options of products. These filters aren’t part of the Chrome extension. The information is a click away and is concisely presented to the user.

Chrome extension lets you find products that are practically easier to privately label. Here, you can also search for estimating sales and prices of products.

Chrome extension is a feature that helps you concentrate on your business more and ease research regarding the products.

Helium 10 Chrome Extension

You can use Helium 10 in various ways with its chrome extension feature. Jungle Scout does not have the chrome extension added to its free plan.

On the contrary, Helium 10 has a chrome extension included in its free plan.

They have different plans for you to pick and choose from. These plans have different features added. Like one of their plans has extended support for tools of email automation.

If using Helium 10 gets overwhelming for you, the platform has tutorials for people starting with the software as well as the ones who have sufficient knowledge.

Helium 10 vs Jungle Scout: Features

Features of any software are what sets them apart from each other. Features and pricing are usually the basis on which businesses make their decisions. So, let’s discuss the features of Jungle Scout and Helium 10:

To read about the features of Jungle Scout, click here.

Helium 10 vs Jungle Scout: Integrations Provided

The integrations that you get with the software are like the added benefit at the same cost you paid for the software.

Jungle Scout and Helium 10, both have the chrome extension, which then makes way for a lot of features to be used a lot more easily.

We’ve already iterated that with Jungle Scout, you’d have to pay for the extension. Helium 10 lets you use it in its free trial too.

With Jungle Scout, you have tools like opportunity finder, keyword scout, supplier database, etc integrated within the extension. Similarly, Helium 10 has a health score of listings, inventory level, profit calculator, etc integrated. 

Both tools have an easy way to integrate tools and offer enough guidance for you to get started. 

Helium 10 vs Jungle Scout: Who Wins the Price Race?

Do you need a tool to succeed as an Amazon seller? Ask the ones who’ve been doing this for a long time, and they’d say, Yes, These tools are worth it. It completely depends on your budget which one you choose.

Jungle Scout Pricing

Jungle Scout Pricing

Jungle Scout offers a risk-free trial for 14 days with a money-back guarantee. You can use Jungle Scout for fourteen days and see for yourself if it is in sync with your business needs.

If the software does not fit with what you require, you can simply choose to opt out of it without any loss on your part.  

You can choose from three plans – Basic, Suite, and Professional. All these plans are in two different formats, monthly and yearly.

So, it becomes an easy deal for you in terms of setting your budget. A yearly subscription to a Jungle Scout can save you up to 50%.

Helium 10 Pricing

helium 10 pricing

Helium 10 has a free trial in which chrome extension is included. You can test the tool with a thousand search queries without any charges.

If you need all the tools that Helium 10 has to offer, they have subscription plans for that. These are Elite, Diamond, and Platinum. Their descriptions are:

Diamond plan:

Fit for advanced sellers. Costs $209 per month. It offers:

  • All Helium 10 tools (Frankenstein and Scribbles excluded)
  • 5000 keyword trackers
  • 600 ASINS keyword alerts
  • Use index checker for 300 uses

Platinum plan:

It is a plan fit for beginners. Costs $84 per month. The plan has offerings like:

  • All Helium 10 tools (Frankenstein and Scribbles excluded)
  • 2500 keyword trackers
  • 300 ASINS keyword alerts
  • Use index checker for 150 uses
  • 5000 emails

Starter Plan:

The know-it-all plan. Costs $29 per month. It offers:

  • All Helium 10 tools
  • 1000 ASINS keyword alerts
  • Use index checker for 500 uses
  • 50000 emails
  • Networking opportunities
  • Workshops 
  • Facebook groups for sellers.

If you do not wish to get the all-in-one suite of tools that Helium 10 has to offer, you can choose individual tools.

The black box, Magnet, and Cerebro will cost you $37 per month each. Refund Genie is available individually for $97 per month.

Helium 10 vs Jungle Scout: Pros and Cons

Jungle Scout Pros

  • Cheap prices
  • The ease of use is high.
  • Supplier foundations are amazing.
  • Touted as the best tool for product selection.

Jungle Scout Cons

  • You have to pay extra for a chrome extension.
  • Lacks tools in comparison to Helium 10.

Helium 10 Pros

  • Chrome extension is included in the free trial.
  • All-in-one tool for all your FBA requirements.
  • The keyword processing tool, Frankenstein, and listing optimizer, Scribbles are available for free for 30 days. These tools are also present in the premium plan.
  • Workshops for improving the business.
  • You get training for Amazon seller understanding.

Helium 10 Cons

  • It can be expensive.
  • Helium 10 can be difficult to work with sometimes.

Both the tools have one common con which is no mobile app. At times, when customers need easy access to information on the go, this can be a major point.

However, with the kind of customer base both software have made for themselves, it’s hardly a surprise that this con makes a dent in their customers. So, both software has their share of pros and cons that work for them.

Which Tool Has the Most Accurate Keyword Volume Estimates?

I will get to the point. Jungle Scout has the most accurate keyword volume estimates. Here, let me show you how the Jungle Scouts Keyword tool works –

keyword volume

On Keyword Scout, you have all the data you may need. 

To get more accurate and specific information, you can easily set the filters as per your needs.

keyword volume 1


You can compare results from any of the products and sellers.

keyword scout 1

You can check out every single detail that you may need.

keyword scout 2

Each tool also includes a variant of a keyword volume estimator. How can we decide which of these estimations is the most correct, given that they differ rather dramatically amongst tools?

While Amazon does show real keyword volume via the tool Product Opportunity Explorer, which now provides actual keyword data, the tool does not reveal actual keyword data.

Using the Product Opportunity Explorer tool, we have determined that the real search volume for “electrical blanket king size” during the previous 30 days was 320,558. How realistic are the Helium 10 and Jungle Scout tools now that actual Amazon search data is available?

I conducted the test and discovered that Jungle Scout was more accurate 13 times out of 20 and Helium 10 was more accurate 7 times out of 20.

In addition, I compared the anticipated search volume of the tools to the actual search volume to determine the percentage difference between the two (either overestimated or underestimated). Jungle Scout was wrong by an average of 84 percent, while Helium 10 was off by an average of 87 percent.

Overall, Jungle Scout is more accurate in a real keyword volume.

Who Has the Most Useful Assortment of Tools?

In addition to sales and keyword volume estimations, each software package provides a variety of other features.

product research 2

Helium 10 purports to give a LOT of new tools, however, in fact, some of these tools are really disposable capabilities that are essentially Excel formulas dressed up. In particular, their Keyword List Duplicate Remover and Profits Calculator products.

Jungle Scout provides a limited number of extra tools. However, in 2019, Jungle Scout released its Supplier Database, which is by far the finest supplemental tool of all the software packages covered in this article.

The Supplier Database tool from Jungle Scout gives access to virtually all important information from practically every American importer. This means that by using Jungle Scout, you can determine precisely which items rival imports and from whom.

This sort of software is not new; Panjiva and ImportGenius have supplied it for years, but it previously cost several hundred dollars a month. Now, it is included with your membership to Jungle Scout.

It’s almost worth subscribing to Jungle Scout only for the Supplier Database function, particularly if you’re in the midst of a time of intensive product development.

When it comes to the quality of tools, again Jungle Scout wins.

Why Should You Choose Jungle Scout for Amazon FBA?

Amazon’s net revenue has increased by $100 Billion between 2019 – 2020. That’s a 40% increase in just one year!

In fact, their revenue is continuously ACCELERATING – Check this out:

jungle scout statistics

It’s time to get started on the journey of making money online! You can make a lot and it doesn’t stop there. According to Financial Post, 62% of new sellers said their profits increased in 2020! Not only that but when you partner with Amazon:

-You don’t have to worry about shipping
-You don’t have to clutter your home with random products
And finally…you won’t even need to work hard trying out “winning” products because they’re all just a few clicks away.

Jungle Scout Customer Reviews

jungle scout customer reviews jungle scout user reviews jungle scout customer stories

Helium10 Customer Review:

Quick Links:

FAQs- Helium 10 vs Jungle Scout

🙆 Can we get Jungle Scout and Helium 10 for free?

No, Jungle Scout can’t be used for free forever. It has no free trial or free version. But has a 14-day money-back guarantee use option. On the other hand, Helium 10 offers a free trial where you can try its different features and choose what’s best for your business. Most of the features are up for trial. These features may offer limited use but still give you a basic overview of what the tool does for you.

🙋 Which is better between Jungle Scout and Helium 10?

Helium 10 is a much better tool if you are looking for something more comprehensive. It has all the required tools and is also one of the most used tools by Amazon FBA sellers. On the other hand, Jungle Scout is good if you are only looking for a tool that helps you with product research.

💁‍♂️ Who owns Jungle Scout?

Greg Mercer. It was created by him to help Amazon sellers be better positioned in the market. Today, Jungle Scout is one of the best product research tools.

🙎‍♀️ What is Amazon Jungle Scout?

There’s always more insight you can gain into Amazon product-level data with deeper competitive research. Jungle Scout is a powerful tool built by Amazon sellers, for Amazon sellers to provide the right data you need to become a successful Amazon seller. Get Started.

🙇‍♂️ When was Jungle Scout founded?

To give entrepreneurs the tools & resources they need to launch and grow successful Amazon businesses Jungle Scout was founded in 2015 by Greg Mercer as the solution to finding great products to sell on Amazon.

🤷‍♂️ What can Jungle Scout do for your business?

From keyword research to automating your inventory management, Jungle Scout makes it easy to grow your Amazon business. Learn more about Amazon sales data by brand, competitive tracking, and market size and share reporting. Designed for brands, agencies, analysts, and retailers.

🙋‍♂️ Is there a free alternative to Jungle Scout?

There is even a Free Jungle Scout alternative on the list! If you don’t want to spend money on a Chrome Extension you can also join my Monthly Jungle Scout Giveaway. This is the most important aspect of a product research tool.

👉 Is Jungle Scout worth the money?

It is pretty accurate but be careful using Jungle Scout or any other similar tool to predict purchasing of a new product. While they provide a good average of sales, they can also produce some inflated numbers, or make you pass on a product that actually has good sales.

👍 Is there a free alternative to jungle scout?

There are only 2 free alternatives for JungleScout: Unicorn Smasher and Helium 10 Xray (free for the first 1000 product lookups).

✌️ Can I cancel jungle scout?

You can cancel your Jungle Scout subscription and use your account until the end of the billing period. Even though the company doesn't give prorated refunds, they do have a money-back guarantee.

Conclusion: Helium 10 vs Jungle Scout 2023 | Who Wins?

Ultimately, the decision of which software to use comes down to personal preference and what you feel more comfortable with.

Helium 10 offers a wider range of tools while Jungle Scout focuses exclusively on Amazon sellers. Both have their pros and cons, but ultimately it’s up to you to decide which one is right for your business.

Have you tried out both Helium 10 and Jungle Scout? Which one did you prefer? Let us know in the comments below!

We’ve laid an honest comparison for you to go through and weigh your options. Choose one that fits best with your business requirements. 

  • If you wish to boost your business further, Talkroute is one of the best things to check out. Talkroute gives you a virtual business phone number and stays 24/7 active.

Jungle Scout On Social Media:

Helium10 On Social Media:

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Mike Alfaro

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