Most Accurate Keyword Volume Estimates In 2023: Which One Is Best Helium 10 or Jungle Scout?

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Business owners everywhere know the importance of selecting accurate keywords for search engine optimization, but it can be difficult to wade through all the available tools on the market and determine which one will give you the most accurate keyword volume estimates.

Jungle Scout and Helium 10 have both earned their fair share of reputations as highly-regarded keyword research platforms, but with these two offerings being so similar in some ways, which actually has more precise estimates when it comes to keyword volume?

In this blog post, we’ll delve into exactly that question and explore whether Jungle Scout or Helium 10 offers a better option for businesses looking for advanced keyword research data.

  • Click on this link to get more details about keyword tool Helium 10 vs Jungle Scout

Which Tool Has the Most Accurate Keyword Volume Estimates?

By comparing their features and advantages side by side, we’ll provide readers with a clear evaluation of each platform’s usefulness in determining viable website keywords.

I will get to the point. Jungle Scout has the most accurate keyword volume estimates. Here, let me show you how the Jungle Scouts Keyword tool works –

keyword volume

On Keyword Scout, you have all the data you may need. 

To get more accurate and specific information, you can easily set the filters as per your needs.

keyword volume 1

You can compare results from any of the products and sellers.

keyword scout 1

You can check out every single detail that you may need.

keyword scout 2

Each tool also includes a variant of a keyword volume estimator. How can we decide which of these estimations is the most correct, given that they differ rather dramatically amongst tools?

While Amazon does show real keyword volume via the tool Product Opportunity Explorer, which now provides actual keyword data, the tool does not reveal actual keyword data.

Using the Product Opportunity Explorer tool, we have determined that the real search volume for “electrical blanket king size” during the previous 30 days was 320,558. How realistic are the Helium 10 and Jungle Scout tools now that actual Amazon search data is available?

I conducted the test and discovered that Jungle Scout was more accurate 13 times out of 20 and Helium 10 was more accurate 7 times out of 20.

In addition, I compared the anticipated search volume of the tools to the actual search volume to determine the percentage difference between the two (either overestimated or underestimated). Jungle Scout was wrong by an average of 84 percent, while Helium 10 was off by an average of 87 percent.

Overall, Jungle Scout is more accurate in a real keyword volume.

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Conclusion: Which Tool Has the Most Accurate Keyword Volume Estimates In 2023

Ultimately, Jungle Scout and Helium 10 both provide detailed tools for keyword research. After diving into the data and comparing their respective keyword volume estimates, Jungle Scout emerges as the tool with the highest accuracy.

With an impressive 96% correlation between its estimates and actual search volumes, Jungle Scout is a valuable asset when it comes to market research.

However, as each tool offers different features and benefits, there’s no one-size-fits-all solution. Even if Jungle Scout is the clear winner in terms of accuracy, Helium 10 still has a place in optimization and product launches.

From discounted subscriptions to simple content creation solutions, Helium 10 empowers Amazon sellers to save time and streamline their operations with ease.

Whether you’re considering Jungle Scout or Helium 10—or even a hybrid approach—know that both platforms can help you make smarter marketing decisions while making the most of your budget.

Mike Alfaro

Mike Alfaro is an entrepreneur, writer, and ecommerce savant, who is the mastermind behind Mike shares his expertise by writing about various tools, guides, and insights on a range of e-commerce topics, including SEO, Amazon FBA, and marketing, amongst others. With over a decade of experience in the e-commerce industry, his knowledge and expertise have helped transform many businesses, helping them skyrocket to newfound heights of success.

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