Jungle Scout vs Viral Launch 2020: Which One Is The Best? (Our Pick)

Are you confused between Jungle Scout vs Viral Launch?

Can’t decide which one to choose? Let me help you in making your decision. 

Looking for the difference Amazon is the largest e-commerce selling website that allows third-party sellers to sell their products on it and earn a significant amount of money.

Looking forward to get detailed insights Jungle Scout? We have covered everything in our detailed Jungle Scout Review.

It has become very easy over the easy to list your product on Amazon after the introduction of FBA

FBA is a seller-friendly program that allows people to list their product and the rest of the things which include picking, packing, and delivering the product to the buyer will be done by Amazon itself.

You must be wondering how you can do that?

How can you know which products have more popularity and PPC on Amazon?

All your questions will be answered with the use of tools like Jungle Scout and Viral Launch which allows you to analyze the market and products simultaneously for better understanding.

Both tools are very well equipped with large stores of data and information which a seller might need to compare the real-time price of that product while saving a significant amount of time.

Since every individual have a different need, therefore it also depends on you that, which software is best according to your demand

You can be an experienced seller just expanding your business or a newbie who is diving into the world of affiliate marketing for the first time.

This review on Jungle Scout vs Viral Launch will take care of your demands as we proceed further.

Jungle Scout vs Viral Launch 2020: Overview

Jungle Scout Overview

Jungle Scout has captured the market for four years now and has a loyal customer base as a product research tool.

They offer some premium features like Product Tracker, Opportunity Finder, Niche tracker, and many more such features that crawl through the wide database to offer an in-depth while researching for a specific tool.

The most noticeable thing is two types of version which is seen on the website that they offer two distinct products which are a chrome extension and a web app.

Chrome extension allows you to freely browse on Amazon without clicking on the specific product and will list tables of price, niche rank, sales, and PPC there and then. 

The extension is like doing window shopping just to know what is better and where to find it.

On the other hand, web apps allow one to dive deep into product analysis for a better understanding of that product in the current market.

It will offer much-enhanced filters and tools to spy on the competitors and generate better PPC.

There is a distinguishing feature I found on the site which was very compelling that they have three separate columns under Solutions columns like First time sellers, Existing ones, and Brands & Agencies.

So far, Jungle Scout has covered nine Amazon markets in countries like the USA, India, Spain, Italy, Mexico, France, Canada, Germany, and the UK.

 Viral Launch Overview

Viral Launch was launched one year later than the Jungle scout that means it is three years old till now.

But that isn’t a problem as it has already grabbed ten markets as compared to the former software which means more databases and more products estimated up to 350 million products.

Viral Launch has some distinguishing features like Kinetics PPC, Product Discovery, Market Intelligence, Listing Analyzer, and some more features.

These features provide results based on more focused and in-depth research with the help of market intelligence which generates surveys based on last year’s sales of that particular product.

Most of their packages include all the basic features which a beginner or an expert requires. Let’s find out more detailed comparison between Jungle Scout vs Viralm Launch. 

Jungle Scout vs Viral Launch: Key Features

Viral Launch

1) Kinetics PPC

This feature allows the user to automate and customize their PPC campaigns to get more in return. The user will be guided by an expert via one on one call.

Not just that, the automation will automatically remove the keywords which are not optimized and insert the ones which are required.

Track and monitor every change in sales when it takes place and also monitors the graph between organic sales and PPC generated ones.

2) Competitor Intelligence

This gives you an insight into the keywords which your competitor is using and you can reverse engineer and watch all the attributes like sales, profits, reviews, and PPC for that particular keyword.

It helps in choosing the right keyword which is possible that your product is in demand but your keyword is ranking at the bottom of the list.

3) Keyword Manager

It is a dashboard where all the keywords which are essential for the product listing are stored in one place.

It is very easy to use and integrated with other tools that you are using currently to have more organized analytics.

4) Listing Builder

This tool allows the user to create a list of the keywords which are ranked higher in the keyword research and remove the ones which are ranked lower in the SEO

5) Listing Analyzer

This tool works with the other two tools which are Keyword Manager and Listing Builder to comprehensively create a robust listing for your product

It will compare your product immediately with the high-ranking competitors and will suggest ways to improve your product performance and hence, the sales.

6) Split Tester

It is a tool which helps in improving your listing on amazon by comparing it with the Listing Dojo to increase in sales and marketing.

You can compare up to 7 features with this such as prices, titles, images, descriptions, etc to increase the outreach of the product and make it more profitable.

Jungle Scout

1) Supplier Database

This is a comparatively new feature of jungle scout which enables the users to access the list of suppliers who can supply the said products.

One can easily enter the product he is looking for and then it will generate a list of suppliers who could deliver that product or potentially be the competitors.

It eliminates the hassle of making an excel sheet by googling suppliers with cheap prices for hours as now, this tool will take over that hassle.

2) Listing Builder

The user creates a listing as it does on Amazon and then this tool will suggest the keywords which are not ranking your product.

Those keywords which will be suggested by the builder will be incorporated into the custom-built list and then on to Amazon for improved results.

3) Rank Tracker

This is also a new feature added to the list of Jungle Scout. This tool helps the user to see the most-ranked keyword in that product category.

One can apply preset filters like top 10, top 50, top 5 but not indeed to have a transparent idea on which keyword is profitable for that product.

It can be used for a different niche as well and you can also reverse-engineer and see your competitors highest ranked keyword to boost up your sales too.

You can also integrate the keywords from Keyword Scout and rank them in your listings.

4) Sales Analytics

This tool keeps the record of all the sales of your product throughout the period. If there is a slight change in sales, it will alert the user about it.

It also suggests some cost-saving and profit-making strategies to make your product profitable rather than just spending your money.

5) Inventory Manager

This is like a virtual store of inventory which will keep you updated about the number of products in the inventory.

This will also remind you about the products which are getting less or how many pieces are required based on the sales so that you don’t over-order the products which will cost you unnecessarily.

6) Launch 

This feature helps you to launch and build your online presence by automating your emails and managing promotions.

This tool also keeps an eye on the reviews and helps you to generate more positive reviews as compared to the negative ones and reducing the negative ones.

It also suggests ways to maximize brand presence.

Research about a product

Viral Launch

This is the primary tool that is needed by every seller as without the dynamics of the product, a seller cannot comprehend what to sell and how to do it.

Viral launch lists this product under the category of Product Discovery which relies on sophisticated algorithms to generate high quality and real-time validation of a product.

With this feature, you can select the various categories like clothing, food items, tech products, and many more to know about their niche.

After selecting a niche, one can also dive deep with filters like sales, revenue generated, size, monthly sales, and reviews to make an informed decision.

A brand is only with the value it provides in its customer’s life, hence, the Viral Launch has some additional filters for researching a product.

The advance filters include:

• Shipping Size
• Change in reviews 
• Net Profit
• Number of sellers
• Change in Sales

And many more which helps in enhancing the perspective about a product to a greater extent.

Jungle Scout

Jungle Scout also provides a very powerful tool that enables the user to generate a verdict about his product in a reliable manner.

The same product choosing category is decided under the  Product Database tab which enables you to specify a niche for your product.

The more advanced search can be done with the help of filters like type of sellers, desired weight, reviews of the product, ratings, sales, and price ranges.

Surprisingly, you can switch Amazon markets in between like India to Canada to expand your product’s sales globally.

The chrome extension of Jungle Scout offers a much simpler version of product research by displaying on the top all the average sales, reviews, and ratings.

The search on an extension just above the webpage so that you can research while you browse and it will also draw a comparison between top sellers and sales change.

Verdict:

Both of the products have similar algorithms and target audience and don’t provide much differentiation.

Still, due to the varied filters of viral launch as compared to Jungle scout, I would say at this point Viral launch is winning here.

Market Research

Viral Launch

Doing market research is very important before investing your money into a specific product, it can be possible that you invest in a product that is trending but also there is a high price to pay for it.

Hence, Viral Launch provides a feature which Is market intelligence to track all the features of a particular product.

On the Detailed Statistics tab, one can view the top 10 listings, top 5 and sellers which are on no.1 right now. With this feature, one can review the changes which happened over the time between the top 10 listers.

It might be possible that new ones surpassed the old ones which pave a way to hope that your product can be listed there too.

There is a market trend tab that tells about the current trending products in the market or your product will rank in the market, for example, you wouldn’t want to sell summer boots in the winter season.

VL Analytics lab is another feature predicting the monthly sales and idea score of your product to give you a fair idea for investing.

Jungle Scout

The features which are described for market research in Viral Launch are particularly covered in the Product Database tab.

But every software wants to extend their products capability to meet the clients’ increasing demand.

Hence, they have Niche Hunter which does not represent a single product rather lists the whole of that product.

If your product is related to beauty apparel then it will list and rank all the beauty apparel with their sales, reviews, top sellers, and price listings.

Hence, niche hunting alone would not benefit a seller but combined with Product Database, it can be really useful for an in-depth analysis of the market for your product.

With that being said, Niche Hunter can be used to generate potential ideas when a seller is confused about what to sell on Amazon.

Verdict:

Both the products are providing their best to their clients but if a seller wants to go for a more reliable market search then, Viral Lunch is the go-to option due to its more comprehensive approach in Market research.

Keyword Search

Viral Launch

Keywords are very important to list your product so that it can rank when the customer is searching for it.

Hence, Viral Launch provides you with the feature of Keyword Research so that you can optimize your product listing with the most searched keywords for that particular product.

It’s very easy to use, you can simply enter a keyword according to your category and Viral Search will generate all the keyword phrases and additional analytics that are important.

Exact Search Volume will tell you about the preciseness of a phrase and how many times that phrase has been searched by the customers and the cost per click will determine the amount that will be paid for i

However, Relevancy Score generates points for the primary keyword search. It will be an average of all the phrases and not precise.

Other than that Priority Score and Broad Search Volume will tell you about the phrase in a broader sense and compare it with each word in all of the phrases.

These all features combined will give you an opportunity score which will give you a rough idea of how your product will do if you rank it with the particular keyphrase.

Jungle Scout

Jungle Scout also provides you with a wide array of features to rank your product with the best keywords and high cost per click

The features like exact search volume and broad search volume are exactly like the one in Viral Launch and their function is very well similar to it too.

Another subtly different feature is Headline Search bid Ads with CPC.

Recommended giveaway is another feature that is very different from other software. It recommends giving coupons or discounts with your product to increase its sale and popularity on the website.

To combine all of this, Jungle Scout has a tab of Easy to Rank which will generate the rank of your product. Higher the rank, the higher the visibility of your product.

Verdict:

With more depth of keyword search and ranking tabs, Jungle Scout will be the winner here as some advanced features provide a clear and concise depth for listing your product.

Resources

Viral Launch

Amazon launched various programs to invite more sellers to their platforms which can be very tricky for people as there are various software included.

Hence, they have created a library on their website to help people around their software.

Various things are included such as free courses that can be done on the user’s pace. Simultaneously, they have a dedicated podcast just to explain about their software.

If technology or video is not your cup of tea then they also have free e-books that can be read easily and are detailed with various steps.

Jungle Scout

They have created an exhaustive amount of resources for users to consume and understand their software as well as the Amazon FBA program.

 There is a dedicated column for the Amazon FBA program and timely webinars with the founder of the software which gives practical knowledge of the software.

They have provided e-books to help the people more precisely.

There is a very distinguishing resource that they have provided is Million Dollar Case Studies which includes case studies of sellers and how they leveraged Jungle Scout for their convenience and became successful.

Verdict:

Resources are something which does not have competition because they are given for users so that they easily use the software

But, it also suggests users about how much the brand cares for them. Hence, Jungle Scout is the winner here because they have included various features for their users including motivational stories.

Jungle Scout vs Viral Launch: Pricing

Viral Launch

Prices are the factors that could turn upside down the sales of software as if the consumer cannot afford the software then its features are of no use.

The viral launch has four plans according to the users. Although, in all their plans users will get 24/7 support, automation of data, and integrating it with other tools you use.

There is also an annual and monthly plan. With the annual plan, one will get 2 months free which will save a little bit of money.

Beginner- this plan suits all the beginners at $50/month which will only include some basic features of finding product ideas, validating product ideas, and tracking them.

Pro– This plan includes some more features such as SEO listings and tracking keywords daily on an hourly basis. All this is included in $83/month for those who want to grow their brands.

Brand Builder- this plan is tailor-made for those who are already established as brands but want to dominate the market in their niche with premium features with more searches for keywords at $125/month.

Kinetic- this plan includes all the features of the software including the formation of PPC strategy and insights of the strategy. As the features suggest, it is for those brands who want to grow their brands and improve their PPC at $166/month.

Jungle Scout

They offer a 14-day trial period with a money-back guarantee to let the user get friendly with their software.

All the versions include the browser extension function.

There are three plans:

Basic- this version is for the beginners who are just starting and includes some of the basic features and searches for keywords are also restricted. Here, they provide only a single user license at $19/month.

Suite- this version is for professionals who are looking to grow and increase their sales, this gives multi-user license as well as many other features with more keyword searches at $49/month.

Professional- this suite package is for professionals who have already established brands looking to dominate the market. This package includes all features with historical data of even 2 years and a maximum license of up to 6 users. This all is at a cost of $84/month.

Verdict: It depends upon the user and their vision behind this. I would recommend going Jungle Scout as now they are offering their extension with their packages at lower prices than Viral Launch.

Jungle Scout vs Viral Launch: Pros & Cons

Pros:

Viral Launch

1. They have a great Product Development tool
2. Market Intelligence offers great insights about the product trend
3. They have a database from 10 marketplaces

Jungle Scout

1. Their prices are lower as compared to Viral Launch
2. Keyword Search tool is one of the greatest tools for product listing
3. They offer a wide variety of resources for the users
4. Historical data searches to predict the trends in the product variation
5. One can create a spreadsheet for future use.

Cons:

Viral Launch

1. They have a higher price as compared to Jungle Scout
2. There is sometimes no monetization on paid content

Jungle Scout

1. Their Product Research tool is not robust and doesn’t provide significant insights.
2. There are a limited number of searches they provide with their plan.

Verdict: 

It depends upon the user and their vision behind this. I would recommend going to Jungle Scout as now they are offering their extension with their packages at a lower price than Viral Launch.

Jungle Scout vs Viral Launch: Customer Support

Jungle Scout

Jungle Scout provides chat support with a support box present on their website and their team is also very quick to respond to the customers with their queries.

They have also established stores in different cities across the globe to help people with any difficulty they could face.

Viral Launch

Customer Support is essential for a brand as it leaves a lasting impression on the customers about the brand and value which the brand provides.

There is a support box provided on the website of the Viral Launch in which the person can fill their respective doubts.

According to the Trustpilot reviews their team is quick enough to respond to the queries and there is 24/7 support for the customers included in the package itself.

Verdict: 

Both the brands are offering distinguished customer service to their users but Jungle Scout has leaped forward by establishing stores that are very personal to grow their brand.

There are a limited number of searches they provide with their plans.

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FAQs

Conclusion: Jungle Scout vs Viral Launch 2020 | Who is the Winner?

In the battle of Viral Launch vs. Jungle Scout, it is very clear about the winner which is Jungle Scout as it does have more pros compared to Viral Launch.

Not only, Jungle Scout comes at a cheaper price with the extension now but it offers many more features that are not offered by Viral Launch at that price.

But, every person has its specific needs and vision and a review cannot justify that. So, in the end, it depends on the buyer as to which product suits his needs comparatively.